|
|
The Chattanooga Bakery was founded in the early 1900's as a subsidiary of the Mountain City Flour Mill in Chattanooga, Tennessee. The bakery's original purpose was to use the excess flour produced by the mill. By 1910, the bakery offered over 200 different confectionery items. In 1917, the bakery developed a product which is still known as the Moon Pie. Early in the 1900s, while servicing his territory of Kentucky, Tennessee and West Virginia, Mr. Mitchell was visiting a company store that catered to the coal miners. He asked them what they might enjoy as a snack. The miners said they wanted something for their lunch pails. It had to be solid and filling. About how big, Mr. Mitchell asked. Well about that time the moon was rising, so a miner held out his big hands, framing the moon and said, About that big! So, with that in mind, Mr. Mitchell headed back to the bakery with an idea. Upon his return he noticed some of the workers dipping graham cookies into marshmallow and laying them on the window sill to harden. So they added another cookie and a generous coating of chocolate and sent them back for the workers to try. In fact, they sent MoonPie samples around with their other salespeople, too. The response they got back was so enormous that the MoonPie became a regular item for the bakery.
|